Best font science logo8/11/2023 Sans-serif fonts, on the other hand, lack those feet (or flourishes), and they make for a clean, honest, modern look (great for digital print!). ![]() ![]() Serifs have little “feet” at the edge of their letters or symbols, and they’re typically used for brands that want to appear traditional, respectable or sophisticated. Now, most typographic logos use 1 of 4 font families: Serifs, sans-serifs, scripts, or decorative fonts. That said, the thing at the center of any typographic logo is its font.ĭifferent fonts have distinct personalities, and they’re usually separated into families that, as a group, are able to convey varied messages. If you use a typographic logo to represent your business, you’ll still have a lot to play with, like colors, sizing, spacing, and alignment. They’re typeface-based logos, meaning they usually only rely on text – set in some sort of specific design – to catch the eye of their intended audience. Typographic logos use the first 2 elements but skip out on the third. Most logos are made up of a few design elements: Fonts, colors, and icons or symbols.
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